When Chromebook decided to integrate Gemini AI - we (Arts & Letters) knew it was a game changer to how work gets done.

With one click, the busy work, the tedium, the stuff you don’t want to do becomes easier with the help of AI; literally allowing everyone to do less and still get more done.

‘Do less to do more’ became the global campaign platform for AI enabled Chromebook devices - showing the world you can now do less of what you have to do and more of what you want to do.

Role: Concept + Copy + a lil’ Art